Seniors Wellness Series
The Seniors Wellness Series by V Serve Canada offered 48 weeks of virtual workshops on yoga, arts, music, and nutrition to empower older adults. Pratham developed a social media strategy to boost engagement and build community, focusing on cohesive series branding, reusable templates, and value-driven social media content such as tips, reels, and announcements.
He streamlined operations by creating a usage guide and delegating tasks to a team of three, ensuring timely, consistent posts aligned with brand guidelines. The strategy successfully enhanced V Serve Canada’s online presence, increased engagement, and fostered a supportive community for seniors throughout the series.
2023-2024
Company: V Serve Canada
Role: Brand & Marketing Coordinator
Services:
Team Leadership, Social Media Design & Marketing
About the Client:
V Serve Canada, a federal nonprofit is dedicated to enhancing community wellness, especially among vulnerable groups. Their mission is to leverage the transformative power of art to create a positive impact.
Impact:
- 50% increase in social media engagement across platforms.
- Over 1000 senior participants actively engaged in the virtual workshops.
- 80% increase in content creation efficiency through streamlined processes.
- On-time delivery of over 60 social media posts, stories, and reels.
